Wyther E-Commerce Website
Goal: Create an E-Commerce Website from an Etsy Store (conceptual client) with a focus on Information Architecture
Tools and Skills: User Research, Competitive and Comparative Analysis, Sketching, Wireframing, Figma, User Testing
Logo, product photography, product names and descriptions by Wyther @https://www.etsy.com/shop/Wyther
Redesigned Wyther Home Page
The Etsy Store Front
I identified several opportunities to improve the Wyther Site from its current state
1. Since the shop is on Etsy, Wyther is limited in design layout and theming
2. The shop's category are not intuitive to users shopping for jewelry
Navigation Updates Wireframe
New navigation elements additions, so that users can easily find what they want to buy
1. Navigation Bar to different categories of items
2. Breadcrumbs to let users know where there are in the site
The First Home Page Prototype
Home Page After User Testing
User testing gave import feedback for the final prototype
1. The logo is now front and center, to showcase Wyther
2. The Banner and the the Navigation Bar are bigger, feel more proportinate to the rest of the site's elements
3. Added a link in the header to a "Wyther's Story" page, so users can learn more about this jewelry maker
